The South African Tyre Reuse Company (SATRUCO) was established in 2016 as a Non -Profit Company to address growing concerns relating specifically to the management of waste tyres in South Africa. The plan is a direct response to regulation 6 (3) of the Waste Tyre Regulations published in the government gazette no. 31901 of February 2009, and the subsequent amendments of the Waste Tyre Regulations 2009, published in the government gazette no. 40199 of August 2016 by the Minister of Environment Affairs and it is aimed at:

~ Reducing pollution of the environment caused by the stock piling of waste tyres and prevention of indiscriminate dumping and burning of waste tyres;
~ Reducing the number of poor families who are dependent on government social grants and free services in order to survive;
~ Facilitating community participation in the process of building South Africa into becoming a developmental state